About Josh
About Josh
Marketing Visionary and Brand Strategist
Josh Gerber, Founder/CEO of G-fluence, is a seasoned Marketing and C-Level Executive with over 20 years of experience in shaping and influencing brands. He excels in creating cost-effective multi-channel advertising and organic visibility campaigns, identifying strategic opportunities, and forging partnerships that strengthen brand and organizational objectives. Known for his forward-thinking, creativity, and strong negotiation skills, Josh thrives in collaborative team settings.
Marketing Visionary and Brand Strategist
Josh Gerber, Founder/CEO of G-fluence, is a seasoned Marketing and C-Level Executive with over 20 years of experience in shaping and influencing brands. He excels in creating cost-effective multi-channel advertising and organic visibility campaigns, identifying strategic opportunities, and forging partnerships that strengthen brand and organizational objectives. Known for his forward-thinking, creativity, and strong negotiation skills, Josh thrives in collaborative team settings.
Career Highlights
Chief Marketing Officer, Ohana Growth Partners
Managed marketing for Planet Fitness locations across multiple states with a $12 million annual budget. Achieved over 15% annual same-store sales growth and record-breaking pre-sales in 2023. Negotiated major sponsorship deals with top sports teams.
Vice President of Marketing, Brick Bodies
Reshaped brand identity through digital and social media strategies, contributing to a 20% annual sales increase. Implemented a successful relocation strategy for the Brick Bodies Padonia club, tripling membership in less than a year.
Leadership and Influence
Led co-op groups in 6 major US DMA’s, overseeing over 200 clubs and 25 franchisee groups all while achieving high performance for those markets.
Served on the Planet Fitness Independent Franchisee Council’s marketing committee, advising on system-wide marketing initiatives.
Education and Personal Life
Bachelor’s Degree in Economics, UMBC
Played D1 lacrosse, earned E. Richard Watts Jr. Leadership award, finished senior year 16th in the country in goals scored per game.
Community Involvement
Coached multiple sports teams both boys and girls, currently serve as a lacrosse official for both SLOA and NILOA associations.
Residence
Lives in Cockeysville, MD, with his daughter, Anna.